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Privacy Policy

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Paypal, Stripe, Google Pay, Apple Pay, or any third party services you access through them. You can reference the third parties individual Privacy Policies to learn more about their privacy practices.
1. Information we collect
To fulfil your order, you must provide us with certain information and the details of the product that you’re ordering. These details include but are not limited to, your name, address and contact details. We do not process or store your payment/card details. These details are processed and stored by Paypal, Stripe, Apple Pay or Google Pay, depending how you choose to pay for your order.

2. Why we need information and how we use it
We rely on a number of legal bases to collect, use, and share information, including: a) as needed to provide our services, such as when we use your information to fulfill your order, to settle disputes, or to provide customer support; b) when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list; c) if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases where required by tax law; and d) as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as using your information to provide the services you requested and in my legitimate interest to improve our services.

3. Information sharing & disclosure
Information about our customers is important to our business. We share your personal information for very limited reasons and in limited circumstances, as follows: a) Payment processers including Paypal, Stripe, Google Pay or Apple Pay (depending how you choose to pay for
your order). We share information with these payment processors as necessary to provide you our services. b) Service providers. We engage
certain trusted third parties to perform functions and provide services to our shop, such as delivery companies (usually but not limited to Royal Mail, UPS or DHL). We will share your personal information with these third parties, but only to the extent necessary to perform these services. c) Business transfers. If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law. d) WooCommerce Support or other web host and service providers. We may share access to our Woo Commerce store in order to get support for maintaining our website. The support engineer accessing our site will have access to customer information that is stored, for example orders. e) Trust Pilot. We may share your email address with Trust Pilot to allow automated review requests. f) Compliance with laws. We may collect, use, retain, and share your information if it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce our agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our customers, or others.

4. Data retention
We retain information only for as long as necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time period: 6 years (as required by HMRC for tax purposes).

5. Transfers of information outside the EU
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, we rely on Privacy Shield as the legal basis for the transfer, as Google Cloud and Microsoft Cloud (One Drive) are Privacy Shield certified.

6. Your rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your information. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below: a) Access. You may have the right to access and receive a copy of the information we hold about you by contacting us using the contact information below. b) Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Except for exceptional circumstances (like where we are required to store data for legal reasons) we will generally delete your personal information upon request. c) Object. You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons. d) Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

7. How to contact us
For purposes of EU data protection law, Jo Kay, is the data controller of your personal information. If you have any questions or concerns, you may contact us at
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